With over 300 million people who\u00a0actively use the app, Instagram has ascended\u00a0to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.<\/p>\n
However, Instagram has shown it\u00a0is on track to become one of the largest advertisers in the world. Here are\u00a0some ways that you can effectively use Instagram to grow your real estate clients.<\/p>\n
With over 300 million people who\u00a0actively use the app, Instagram has ascended\u00a0to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.<\/p>\n
However, Instagram has shown it\u00a0is on track to become one of the largest advertisers in the world. Here are\u00a0some ways that you can effectively use Instagram to grow your real estate clients.<\/p>\n
Show your personal side on Instagram so followers\u00a0know you aren\u2019t just some robot personality that only wants business; show viewers how they can relate to you.<\/p>\n
Other ideas would be to post pictures of nearby attractions or a beautiful landscape that is near a current listing. The ideas are endless.<\/p>\n
3. Use hashtags<\/strong><\/p>\n The use of hashtags can dramatically increase the number of people who see\u00a0photos and videos that you\u2019re posting.<\/p>\n Search keywords on Instagram such as, \u201chousing market,\u201d \u201chouses for sale,\u201d \u201chomes for sale,\u201d \u201clisting,\u201d etc., to find out which hashtags\u00a0are used most frequently. Don\u2019t just settle for the hashtags you find the first time you search. You need to constantly search for new ones over time, and you will find ones that you haven\u2019t tried yet.<\/p>\n 4. Utilize tools<\/strong><\/p>\n There are more than\u00a0300 million users on Instagram. Finding the right ones to interact with and managing your account can be difficult. That\u2019s why it\u2019s important to utilize tools to simplify your life. There are many tools out there to help you with this and your overall Instagram strategy.<\/p>\n Below are a few I use:<\/p>\n Social Insight<\/b><\/p>\n With Social Insight you can view follower information, post performance, account stats, engagement and more. It\u00a0also has a host of tools that allows you to interact\u00a0easily with people in your area and field of interest.<\/p>\n Tagboard<\/b><\/p>\n Tagboard can be used as a one-stop shop for all your hashtag needs. Use it to find those top hashtags as well as the ones that are currently trending to always stay up to date.<\/p>\n Iconosquare<\/b><\/b><\/p>\n Iconosquare is a Web-based management tool for Instagram. You can manage everything on Iconosquare; you can find out where people looking at your photos and figure out what types of media are the most engaging with viewers.<\/p>\n","protected":false},"excerpt":{"rendered":" With over 300 million people who\u00a0actively use the app, Instagram has ascended\u00a0to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have […]<\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":0,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestate-olivari.com\/en\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}